Projeto: Nova marca da @bsurda
Designer: Guilherme Bayara
Empresa: @bsurda
Data do Projeto: Janeiro a Março de 2014

Sobre: Decidimos lançar a nova marca pouco antes da 100º edição da @bsurda. Uma forma de celebração, o marco de um novo começo.

Os cortes representam a natureza mutante da festa. Novas coisas podem se encaixar nos espaço vazios. 

Project: @bsurda's new logo
Designer: Guilherme Bayara
Company: @bsurda
Date of Project: January to March 2014

About: We decided to launch the new logo just before it’s 100th edition. As celebration, marking a new start. 

The cut outs on the font represent it’s ever changing nature, how new things can fit in the, yet, empty spaces. Nearly every event carries the name “@bsurda”. 


PREOCESSO

PROCESS


MARCA

LOGO

@bsurda has no color

The background is the brand pattern. 

The text is playing with the fact that the brand can change it’s color freely. So it will have a different color for each ocasion. And at the same time with diversity.